6 Types of Digital Marketing
We live in an age where the internet has completely revolutionized the way we do business. This is because now many people are turning to the internet to satisfy their needs. May it be purchasing a dress or developing a website, they will first search it online. So, now, it is all about reaching your target audience digitally, and can do it by building a robust online presence. Here is where internet marketing plays an important role. Using a digital marketing strategy that incorporates different platforms and practices can help you successfully promote your services or products and stand out in this oversaturated market.
However, for many businesses taking the first step in this digital world can seem a little daunting. If you are one of them or have been looking for ways to attract more people to your business with digital marketing, then this article is for you.
We as a Digital Marketing Agency Jacksonville have compiled a list of the six most effective types of digital marketing in this post to help you better understand how you can use them to accomplish your business goals.
1. Content Marketing
Content marketing is one of the best types of digital marketing because it completely focuses on enhancing the customer experience by creating enriching and valuable content rather than directly marketing the products and services. It helps you create a bond with your customers thus giving them the reason to buy from you. You also establish the authority of your brand within your industry by publishing high-quality content. The most popular forms of content are blogs, videos, social media posts, e-book, infographics, brochures, and case studies. While you can use all these content types for attracting your audience, the best thing about content marketing is that it ties well with every internet marketing effort. Here you combine your content with other digital marketing types like SEO or social media marketing that can effectively help you drive more customers.
At the end of the day, content marketing is all about building your brand’s recognition, trust, and equity so that the users will remember you as an authority when it is time to purchase.
2. Email Marketing
Email Marketing is another great digital marketing type and as the name suggests it is any kind of email-driven marketing. Though it may seem like an old method, it still remains the most popular and effective form when it comes to boosting your conversion rate. Unlike content marketing, email marketing is a direct form of digital marketing that involves sending information, offers, or blogs directly to your recipient’s inbox. Here you can of course send multiple emails to your target audience but your main aim should be getting them to read it. So, make sure to make them appealing, and here are some tips to do so.
Tip No 1: Personalize your emails by incorporating the recipient’s name. For instance, “Hi Maria, here is a special offer just for you.” Such messages encourage the users to open and read the emails.
Tip No 2: Develop a sense of urgency: Here you can send a special deal to your recipients that is valid only for a particular number of days or that there are only limited offers available. This helps you increase the number of people clicking through to your website.
Tip No 3: Allow your recipients to their preferences: This allows you to keep your subscribers subscribed to your list happily as they can choose when they want to hear from you.
Apart from making your emails appealing, also make sure that you gather your own mailing list rather than buying it from a third party to avoid sending unsolicited emails and thus landing in the spam box. The list you gather should contain people who are interested in products or services like yours and have opted in to receive your email. You can create an email list in various ways like offering a giveaway in exchange for an email Id, including a subscriber form on your website, conducting online demo sessions where people need to enter their email while registering, and more.
Once, you are ready with your prospective list recipients, you need to segment in order to send the right mail to the right people. Then it is just about creating relevant emails and sending them to respective recipients with a strong email marketing strategy.
3. Social Media Marketing (SMM)
Social media marketing is all about marketing your business through social media platforms and if you are not using them you are missing out on a major number of customers. Because it is estimated that almost 89% of the total world’s population has social media accounts where they interact with many brands on a daily basis. Thus, our Digital Marketing Jacksonville experts will highly recommend that you make use of this powerful marketing tool.
There are multiple social media platforms like Facebook, Instagram, Twitter, Linked In, Quora, etc. that can help you attract millions or even billions of users across the globe.
Just make sure that your efforts are coordinated and consistent in order to be greatly effective. You can make use of social media management tools for this. These tools will be of great help to schedule your posts on multiple platforms. Plus, also remember that creating unique and shareable content is the key to successful social media marketing. So, ensure that your content is appealing enough to encourage your users to share it with their family and friends.
4. Pay-per-click Advertising
Pay-per-click is one of the most common types of digital marketing that generally refers to paid advertisements and promoted search engine results. Here you only pay for the number of clicks that you get on your ad. This type of marketing is basically ideal for businesses that have a good spending plan and if you want to ensure better online recognition in the quickest time possible. The amount of money you spend for promoting your product or service will primarily depend on the level of competition there is for your keywords. Bidding of selected keywords can help you make your way into the 4 ad spaces offered by Google.
5. Affiliate Marketing
Affiliate marketing is one of the lucrative types of marketing that basically involves a partnership with an online retailer where you earn a commission for every sale done. This type of marketing is quite common among bloggers. They use this tool as the source of their income.
A good tip here to avoid getting taken advantage of is to define all the guidelines before starting anything. If you find a good blogger then this is a great way of digital marketing.
6. Influencer Marketing
This is a new way of marketing that is quite trending now. Here you can collaborate with some social media influencers to drive people into your brand as well as boost your sales. The idea here is to get someone with a huge number of followers to promote your product or service so that you even reach their audience. Just make sure that they belong to your niche.
Conclusion
Internet Marketing is a vast landscape with different variant varieties of digital marketing and endless options to promote your services or products. While you don’t have to incorporate all types of digital marketing into your strategy, hyper-focusing on only one is also not good. So, initially, you can start with some of them and further expand to other types as well to boost your benefits.
