As a Jacksonville SEO Expert, I completely agree, SEO is not that hard, depending on a few things. :-) First, If you can manage your on-page SEO, then life gets easier. A WYSIWYG website sometimes makes things complicated because of it’s JS and CSS, to get the optimized site speed and more. In my experience Handcoded websites are very easier to SEO optimize. Second will be having the right keywords and being able to manage it’s difficulty.