How to Turn Your Website Visitors into Customers?

Congratulations! Your ads and internet marketing strategies are successful and you are getting tremendous traffic to your website. It is of course, pretty awesome to watch your site grow and who would not like to see such results. But unfortunately, more traffic does not necessarily mean more sales or customers and it definitely does not equate to a successful business. Plus, since, you are paying for those ads, your losses are also increasing. To combat this scenario and accomplish success, you need to convert at least some of that traffic into your customers. This is where conversion rate comes in, which is defined as the ratio between the people who visited your website and the ones who made a purchase. Though this differs according to individual industries, the typical conversion rate should be around 2%. If you have a lower conversion than expected and wish to grow it, then this piece of article is for you.

We have covered some of the ways in this post that we have been using in our Digital Marketing Agency Jacksonville to boost our conversion rate. Following them will also help you get the ball rolling and turn your popular website into a profitable website. So, what are you waiting for? Let’s dive in.

Ways to Convert Your Website Traffic into Customers

· Target the right audience

Getting a huge amount of traffic on your website is good but not as good as getting the right kind of traffic. Thus, the first thing you should do while running a campaign is to know your audience and target them accordingly. In fact, this is the most important thing during building an internet marketing or digital marketing strategy as well as one of the most important tips for converting your website visitors into customers that every digital marketing company will offer you. Otherwise, you will just be wasting money on your ad campaigns. For this, you will first need to understand who they are, what they want, what can they expect from you, and what makes them tick. Once, you know what they need or what are they looking for, you can offer it to them through your ads. This will help you attract the right kind of audience to your website. While doing so also be sure about your goals. Be clear about what you want your audience to do after they visit your website. It can be registering for your newsletter, buying your service or product, booking an appointment, or filling up the form. Setting your goal will help you build a strategy around it that meets your audience’s interests.

· Segment your audience

Once you are ready with the list of your target audience, make sure to segment them. Segmenting your audience is one of the most effective ways to create a purchasing funnel. Different people have different interests and you can group them into various segments depending on their interests. This may sound stupid at first but actually makes a lot of sense. Because visitors arrive on your website with different things in their minds. Some may have arrived on your website through your ad and maybe curious to discover more. While others might be concerned about the cost of the service or product you displayed in your ad. Thus, each visitor will have a widely different shopping behavior. Segmenting them will help you target them effectively.

You can also make use of consumer psychology while segmenting your visitors. consumer psychology is basically the study of how a customer’s thoughts, feelings, and interests influence his or her buying decisions. For example, suppose if someone is spending a lot of time on your website, so you can probably conclude that he or she is genuinely interested in your product or service. You can segment such a group of people and provide them with more information about your product or service through your posts or through emails to encourage them to make a purchase. You can of course offer them other choices too, but not too many because it will overwhelm them thus making them leave without purchasing.

Our Digital Marketing Jacksonville experts will suggest you go with offering a free item or demo of your service in the beginning. This will work as an incentive to continue buying and will also encourage your customers to make a move on more expensive items.

· Build a strong relationship with your users

In a study done by one of the digital marketing services in Jacksonville, it was found that people are more likely to buy from brands they can easily connect with. Thus, creating a strong bond with your visitors is a must if you want them to buy from you, especially when there are so many options available. To accomplish this, you can start by responding to the questions of your audience right away. Also, make sure to be personal, engaging, and entertaining in your correspondence with them. A blog can also be a great place to communicate with your audience. You can add a comment section under your blog where your viewers can freely place their opinion. But make sure that you respond to negative comments as well in a friendly manner. This will help the new visitors understand how much your customer opinion matters to you and how much you care about them. Thus, creating a positive perspective about you in their mind and encouraging them to do business with you.

· Build credibility through testimonials and reviews

There can be plenty of reasons that may make your visitors not buy from you. But one of the major reasons is their uncertainty about your service or product. Thus, eliminating any perceived risk is a must to make customers buy from you. One of the ways to do this is by creating your brand’s credibility. For this, you can encourage your existing customers to give their reviews about your service or product. You can also create a separate testimonial page for it where your customers can willingly express their opinions about your company. This will help develop trust in your visitor’s minds about your brand or organization.

The other thing which you can do, especially if you are an e-commerce business is, offer a refund policy. This will keep the customer’s mind at ease and even encourage him to buy the product because he or she can easily return it if not satisfied. Thus, boosting your conversion rate.

· Offer multiple payment options

Last but not the least, you should always consider offering a number of options for your customers to make their payments. Because, not everyone uses a credit card, or has a Paypal account. If you limit your options, there are chances that many customers may not end up buying because they didn’t have an option preferable to them. So, make sure that apart from credit cards, debit cards, or transaction platforms like Paypal, you also provide options like e-check. This will thus allow people to pay with their preferred option.

Conclusion:

Converting website traffic to regular customers is of course not easy at all but using the above-mentioned strategies can greatly help you boost your conversion rate. If you still feel that it is overwhelming or too daunting, digital marketing services are always there to help you.