Pros and Cons of using popups on your website
First and foremost, you must know what pop-ups are before incorporating them into your digital marketing strategy. A website pop-up is a pop-up window that is used for advertising, that appears on the screen of the website you are visiting, and contains an offer for some service or product. This pop-up usually follows you as you scroll until you do not close it or click on it to take advantage of the offer.
Today, pop-ups are an unavoidable part of using the internet. While pop-ups can significantly increase conversion rates, they can also be used to promote a product, draw web traffic, or capture email addresses.
They also work really well in generating new leads for online businesses. Almost every website you visit these days has some form of a pop-up with a call-to-action button on it. Pop-ups are everywhere, whether it's to sign up for the newsletter or get a free download from the site. Although the majority of internet users consider pop-up ads annoying, they are good at catching users' attention and can be very effective as a marketing strategy once you leverage their advantages.
If you are thinking of adding a pop-up to your website, you need to consider the pros and cons. That’s why we as a web design Jacksonville have come up with some pros and cons of using pop-ups for your website.
Pros of using pop-ups
When used correctly, pop-ups can be useful to improve your website’s lead generation and conversion rates. If your website has well-designed and properly executed pop-ups, they will grab the attention of the user and encourage them to take advantage of what you are offering. There are many advantages of using pop-ups to your website, and some of them are given below:
1. Increases brand visibility
Pop-up ads are attention-grabbing. No matter what the user is doing on your website, they will notice your pop-ups. That’s why now pop-up ads are used to attract users and gain maximum visibility. As we know, one of the most important goals of any start-up business is to gain maximum visibility. Pop-up ads are highly visible and that’s why businesses prefer to use them. The pop-up ads are normally set up in a way that appears at the center of the page, where the user's attention is most likely to be drawn. Just like daily newspaper advertisements, the pop-up ads are also freestanding ads that the users can’t be overlooked.
2. Increased rate of traffic conversion
Increased rate of traffic conversion is the main reason for using pop-ups on the website, and they are very effective to convert visitors to subscribers. So, having a pop-up on your website can increase your subscriptions. The main goal of any brand’s advertising is to increase sales. For various reasons, different people can seek the same product on your website. You must address those reasons to achieve maximum effectiveness. The pop-up ads can assist you in achieving your sales goal if they are positioned correctly on the website and at the right time. If the pop-up ad is relevant at the individual user level, you can expect a higher conversion rate. Also, the advertisement must have a good call-to-action line that encourages readers to click on it. The key to increasing the traffic conversion rate is to study the customer behavior pattern and their needs and address them in your pitch.
3. Pop-up ads are versatile
This is another significant advantage of pop-up ads. Depending on how you want to make your post, pop-ups provide a versatile platform that can handle various ad types. Pop-up ads can be custom-designed to prevent visitors from leaving the site without clicking on the advertisement. And as these pop-ups appear in the center of the page, they make sure that users can’t close the window without seeing them. To make the ad more appealing and tempting you can add a video or a video game in the ad.
When pop-up ads are properly packaged, they can offer an unforgettable image to your visitors of what your business does. This would not only increase your visitors but also increase your brand reliability.
4. Data capture is easy with pop-ups
Without letting site visitors know about sales or certain features of your online space, pop-ups can be strategically deployed to gather user data. One of the most popular uses of pop-ups for many businesses is the standard “sign up” form, which inspires visitors to enter their details. In most online stores this is usually the first move and options like subscribing to daily email updates or social media alerts can also be incorporated here.
It's not easy to use this technique effectively. If you don’t have anything especially appealing to show your potential customers, they will probably close the ad and move on. Pop-up ads need to highlight the latest deals, best prices, discounts, etc. making it almost impossible for certain users to avoid clicking through and converting. Messages that are clear, bold, and straightforward are often more effective than those that are too complex. Save the user details after you have received the click.
Cons of using pop-ups
Our Web Design Jacksonville experts have mentioned, that the use of pop-ups is only beneficial if they are well planned and used properly. If not used properly, it can drive away your existing audience. Just like any poorly implemented marketing, pop-ups could harm your website’s reputation and even have a bad effect on your SEO efforts. The following are some of the cons of using pop-ups:
1. Pop-ups are annoying
Regardless of the size and location of the pop-ups, the majority of website visitors find them irritating and unwanted. Some visitors will be so annoyed by them that they will immediately leave the site as soon as the pop-up appears. For them, pop-up ads feel like a barrier to their browsing, and that’s why they may find the ads intrusive. Also, insisting that website users view your pop-up content before they do anything else on the site is like annoying customers. With these factors in mind, it could be that a poorly executed pop-up could drive away traffic from your website.
Outside of the digital marketing industry, it would be difficult to find someone who would admit to loving the experience of being bombarded with pop-ups. Pop-ups may be an unavoidable part of the online world now, but still, they are a constant source of frustration and even anger for many customers.
2. If not used properly they can damage your Brand’s reputation
Excessive pop-ups on your website may annoy your serious clients because they want to read important content on your webpage but these pop-up windows disturb them. So, if you don’t manage your pop-ups correctly, you may lose the attention of many users. Or the Users may feel negatively toward the brand featured in the advertisement due to intrusion, which can result in low reputation of your site. Furthermore, it may distract the attention of serious buyers from the important content or products. That’s why, if you want to use these pop-up ads on your website, then use them in a limited and proper manner. If you need help with brainstorming and implementing pop-ups on your website then you can take help from a web design company, to achieve your goals.
3. Spammy
Sometimes, a pop-up can appear on the screen for someone who has previously clicked on it. Additionally, if you have set up multiple pop-ups throughout your website, the user will feel as if they are being spammed and will never return to your site. So, it’s better to add a limited pop-up on your site. Putting too many on your website will cause visitors to exit because they can’t reach the information in the first place due to this distraction. If you see multiple pop-ups for the same offering, they will be redundant, spammy, and annoying.
4. Popups are useless if a user uses Popup Blockers
These days, pop-ups are everywhere. In recent years pop-up forms have become a common marketing tool for driving blog subscriptions and promoting content. Pop-ups are often spam when you open a window with unnecessary information, but they aren’t all bad. Pop-ups can be beneficial too, and they can be an essential part of a marketing strategy.
But some users detest pop-ups so much that they use browsers or tools that block the pop-ups from ever displaying. If people don’t see your pop-up, then it serves no purpose. Pop-up ads can be blocked by specialized software, while banner ads would appear regardless. A pop-up blocker is available in many browsers, which prevents the ad from appearing on the screen. As a pop-up ad becomes more prevalent on the Internet, the use of ad blocker software will become more commonplace. Once ad blocking software is widespread, the value of pop-up ads will be significantly reduced.
Conclusion:
These pros and cons of pop-up ads show that even if this marketing method seems annoying to many people, it is still effective. With so many benefits it’s no wonder that pop-up ads have become a huge hit among businesses. Especially, small-scale retail business owners are taking advantage of these advertisements.
People can appreciate the pop-up ads. It is just that they don’t want ads that will make them feel annoyed or stalked. They also dislike intrusive ads. As a result, it is in the advertisers’ hands to make the pop-ups less intrusive. So, they have to learn how to properly place their pop-ups on the website. Moreover, it is their responsibility to decide what kind of content they should use in their ads.
