Tips to Create A Successful Email Marketing Strategy
Email Marketing is the most profitable digital marketing technique if done properly. One thing that some marketers forget is that people are busier than ever, and the majority of them will not read emails that do not interest them in some manner because they simply do not have the time. They dislike extensive, dull information, as well as content that is difficult to read (especially on their smartphones), and they dislike getting irritated by emails that arrive too frequently and clog up their inbox.
Here are five strategies enlisted by our experts from Digital Marketing Agency Jacksonville to strengthen your email marketing approach and avoid being an automatic “Delete” or, even worse, “Unsubscribe” trigger.
1. Make your subject lines interesting and relevant
The subject line is often referred to as the most important part of an email, and this is true to a large extent. Most readers will not read any further if the subject line is too long, too generic, or simply too boring. Keep in mind that everyone is busy. You must persuade them not to delete your email in favor of something more interesting. The hitch is that this attention-getting subject line must be relevant to the email’s content, not just a sensationalist headline.
2. Ensure that each email you send provides real value to your recipients
There’s still a chance you’ll lose them in the body if they were in the subject line. First and foremost, get right to the point. You’re composing an email from the 1990s, not a direct-mail piece from the 1980s. Always keep in mind that it’s all about the user experience! Use brief paragraphs and punchy copy (people have short attention spans these days anyway, and on-screen reading just exacerbates this phenomenon). If there’s a call to action, include a link numerous times throughout the email instead of waiting until the conclusion — but don’t make the links too frequent or intrusive.
You should also make your emails “meaty” by including information that your buyers won’t necessarily find on your website states the Internet Marketing experts. However, because you want to connect all of your online advertising activities, it’s perfectly OK for your emails to inform readers about what’s going on your social networking sites and blog. You can create brief summaries and then send them links to follow at their leisure. And, of course, sharing news is always appropriate, whether it’s a new product or service release, a pricing change, a nice media mention of your brand, an award your company has won, or news regarding legislation or other industry issues.
Don’t merely send out email adverts; far too many companies do this, and their communications are frequently deleted without being viewed. That’s not to say you shouldn’t promote new products, services, or forthcoming events, and including a discount coupon or other attractive offer with your email is perfectly acceptable. However, millions of readers are sick of seeing adverts online, especially in their email inboxes, so make sure you give them something they’ll want to read.
3. Make your emails visually appealing, but not too much so
Whether it’s websites, blog posts, or emails, minimalism is the key to beauty these days. For your viewers, reading your information should be a pleasurable experience. Most consumers are more impressed by how quickly content loads and, increasingly, how easy it is to read on their smartphones than by brilliant, artistic design.
However, you must maintain brand consistency across platforms suggests the Digital Marketing Jacksonville experts, so even if your emails are ultra-minimalist, they must be visually consistent with your Facebook, Twitter, Instagram, and Pinterest accounts, as well as your website and blog. If you utilize a template, make sure it’s up to date and aesthetically minimalist, and make sure your company emblem appears somewhere in the email.
4. Make your site mobile-friendly, especially for smartphones
This is where you should truly concentrate on the user experience and cater to the “mobile majority.” While tablets and other mobile devices are popular, smartphones are the device of choice for millions of users who carry their phones with them everywhere and use them for the majority of their web browsing, social media activity, and, yes, email checking. More than 80% of customers will delete an email if it doesn’t appear well on their mobile devices say the Digital Marketing Jacksonville experts. There’s another reason to optimize for mobile: according to the same study, 63 percent of consumers would be willing to make a purchase as a result of receiving an email on their mobile device. Making your emails smartphone-friendly will make your clients’ purchase experience more enjoyable.
5. Do not overstay your welcome
You don’t want to be bothered by a barrage of emails, and neither do your customers. That, however, is not the case. They’re still in charge, and if you irritate them with too many emails, you might lose them. If you want to stand out from the crowd and keep your readers open to your emails, you must do two things: generate intriguing content and avoid overexposure. Excessive emailing is the primary reason individuals unsubscribe from email lists, according to a March 2013 analysis by Blue Hornet. Of course, you want to send out emails on a regular basis, but sometimes less is more.
Conclusion
Email marketing has as many advantages and is still an important tool to have in your toolbox, and when utilized correctly, it can really help your business. It’s all about getting to know your audience, figuring out what they want or need, and then delivering it in a way that gives them the best possible experience. If you concentrate on users, your marketing will almost take care of itself.
