Top PPC ad extensions to boost your CTR

Advertisers can utilize Google Ads extensions to provide more valuable content in their paid ads and enhance SERP real estate, resulting in a higher CTR. Consider phone numbers, addresses, further page connections, and so on. The use of proper ad extensions will increase CTR, resulting in a higher Quality Score. As a result, your CPC will decrease, and your ads will receive more hits for the same price.

There are more than ten distinct types of extensions, and we’ll look at the most popular ones here. Don’t be afraid to experiment with other combinations until you find the one that pays the best.

It’s worth noting that Google chooses when and which extensions to show states the Digital Marketing Jacksonville experts. It’s up to you to add the ones that are relevant to your business. So, let’s have a look at what you have to choose from.

1. Extensions on the Phone

Your phone number is displayed in call extensions, allowing potential consumers to contact you immediately from the ad.

Your contacts are shown in one of two ways, depending on the device: as an actual number or as a list (on desktop) Potential clients can call you directly by tapping the button when viewing your ad on a smartphone. Call extensions are the most effective approach for “emergency” businesses to gain new customers, such as dentists, plumbers, and auto repair shops. The direct link between you and your clients is the key to using this add-on successfully.

2. Extensions for Site links

Additional links to your website are included in your ad with site link extensions. They display additional pages from your website that your potential clients might be interested in. This raises your chances of getting the user to click on your link states the experts from Digital Marketing Agency Jacksonville.

Depending on the Google algorithm, site links may appear with only the title and no description. Meaning, if you want to have an influence on your audience and match their goal, you must conduct extensive keyword research. Look for terms that will resonate with the demands of your customers.

3. Extensions for Structured Snippets

Structured Snippet extensions appear beneath the main ad text and provide more information about your company.

Carefully select your Structured Snippets and match them to the ad’s text. Don’t duplicate what the ad text already states; instead, provide useful information rather than superlatives like “wonderful” and “best.”

The extra text space might help you provide more useful information to your users and anticipate client objections. Consider what would deter a lead from clicking the ad, then answer their concerns and earn their trust.

When creating structured snippets, Google provides you with a number of distinct data points (headers) from which to choose. They are as follows: Amenities, Brands, Courses, Bachelor’s degree programs, Destinations, Hotels that have been highlighted, Insurance protection, Models, Neighborhoods, a list of services, Shows, Styles, and Types.

For example, if you select “Amenities,” you can list all of the “extras” your lodging or hotel offers, such as Wi-Fi, parking, and air conditioning. You can use the “Courses” header to highlight the many sorts of courses and classes you provide. Google suggests having at least four values per header so that it has enough data to respond to a specific user inquiry.

Structured Snippet extensions can aid in the development of a successful Google Ads campaign as well as traffic growth.

4. Extensions for Callouts

Callout extensions are similar to Structured Snippets in that they assist you showcase a characteristic of your company’s services or goods. Consider them a platform for showcasing your unique selling propositions.

Under the content of your advertisement, Google’s algorithm will normally display two to six callouts. Focus on highlighting different benefits rather than repeating the USPs you already have in the ad language. You never know what will pique your clients’ interest in their search.

5. Price Increases

The price of the services/products you supply is indicated by price extensions. You can use them to create the proper client expectations from the outset and differentiate your company from the competition.

The business’s trustworthiness and, indirectly, its site visitors are influenced by price transparency. Just make sure your charges are reasonable. Otherwise, visitors may be hesitant to click on your ad and learn more about your product or service. The more clicks you get from potential customers, the better say the Internet Marketing professionals.

6. Extending the Location

Below the ad content, the location extension displays your business address. Keep in mind that this link will take you to Google Maps, not your website.

7. Extensions of Promotion

Extensions for promotions draw attention to the current discounts you have available. You can even include discount codes, such as the one shown below.

This extension can be displayed on a specific day or for a specific period of time, such as the day before Mother’s Day. Extensions for promotions are a terrific method to boost your click-through rate.

The type of campaign, the currency, the event, the displayed dates, and the promo conditions can all be changed on Google. For the latter, you get two lines of extra text. You’ve even got a list of international holidays to choose from. It’s worth noting that in order to use the extensions, you must build and change them within six months after their launch date.

8. Extension for the App

App extensions are mobile-specific and can help you get more people to download your app. They appear as follows:

When a user hits “Install,” they will be taken to the app store rather than your website. App extensions, on the other hand, allow you to track your downloads, which is a significant bonus.

You can add your own unique CTA once you’ve started building your extension. There is only 25 characters for text, thus there isn’t much room for originality. To persuade your potential buyers, use terms like “now” and “now.” “Get Your [App Name] Now” is a good example of a compelling CTA.

App extensions allow you to expand your reach outside the app store and gain a competitive advantage on the SERPs.

Conclusions

As you can see, Google Ads extensions may significantly increase the quality of your ad copy, attracting potential consumers and raising CTR and traffic, understanding What are PPC ad extensions and how to use them is a must. Don’t limit yourself to just one aspect. Choose the ones that are most relevant to your business and goals, and then build advertising that are both appealing and profitable.