What do you need to know about mobile landing pages?

A mobile landing page is a single web page built to serve a single and focused purpose. The fundamental purpose of a landing page is to drive visitors to a particular site for a call to action of some type. They are effective because they have the ability to convert mere visitors into potential customers with a compelling call to action. Mobile landing pages are distinctive from the home page or any other page. They allow you to make a trade, or provide some sort of special offer and in return receive the contact details of interested customers. There are many more benefits that mobile landing pages offer but only if created properly. So YashaaGlobal, a Web design Jacksonville has listed down the best practices to create them.

Importance of Mobile landing page

Having a mobile landing page had never been so important before, but has gained a lot of importance after the increase in usage of smartphones. Due to the eventual rise in the number of smartphone users, portable devices like mobile have been steadily taking traffic from desktops. Hence, you don’t need to worry about improving your website traffic. Creating a mobile-friendly landing page will eventually help you get more traffic and act as the next step toward a visitor becoming a customer.

In fact, landing pages are beneficial to businesses in many ways and some of them are listed below.

· Landing pages help businesses to reach their goals and are effective because they allow them to reach a particular audience by using specific strategies.

· Landing pages help in increasing the conversion rate as they provide a specific call to action and make it easier for the users to take an action.

· As landing pages are focused on a particular goal, they provide an opportunity for businesses to create a clear message to target a specific audience. When the audience gets the feeling of being heard and understood by just visiting the landing page then it is the single that the page has successfully catered to the needs of the user. This increases the credibility of the brand.

· Landing pages provide an opportunity for businesses to showcase their brand and hence, enhance their brand awareness.

· Landing pages provide clear data to businesses to know which of their strategies are producing results and which are not.

A landing page will surely provide many benefits for businesses if their approach is focused and results-driven.

Best practices for creating a Mobile landing page

An attractive mobile landing page helps to grab attention, demand action, and get the conversion. Following are some of the practices used to create the best mobile landing pages.

1. Create a separate Mobile landing page

The mobile-first or responsive designs are not enough anymore. Responsive designs include all the elements that are still designed for the desktop, even the flow of the page.

Since mobile users search and browse the sites differently than desktop users, your landing pages should be customized separately for each device. So, to convert the mobile landing page the way you want it, you have to design it specifically for mobile use.

2. Use Click-to-Call

If people are searching for some data, then they are most interested in getting the data right at the moment they are searching. If they are unable to find it on the site, they will most likely look for your contact details.

So, your contact information needs to be easily accessible to the user. To be easily spotted on a mobile site, your Click-to-Call button should be big enough. This will help the users to find the button quickly and easily and get the information they want.

3. Implement Click-to-Scroll

Click to scroll are buttons that upon clicking will direct the users to the long scrolling page to get more information. Shorter landing pages are better but most of the time users want to browse through your inventory or hunt for some more information. So, click to scroll buttons can be used in such cases.

Here, you allow the users to make the decisions rather than forcing scrolling on your visitors.

4. Be concise in your written copy

To be able to express and convey a lot more by minimum usage of words is the soul of landing pages. So, make it easy for the users to skim your page.

You can add bullet points, short sentences, and obscure acronyms. Just highlight the essentials by distilling information on the page.

5. Use sticky headers and footers

As discussed above, it is important to keep your call to action or whatever navigation button you use easily accessible to the users on the landing page.

Using sticky navigation helps the user to find the information they are looking for 22% faster. So, it will be preferable for your visitors to navigate your page faster.

6. Use Mobile optimized popups

If the popups are optimized properly for mobile devices, they are very effective and useful for generating leads on mobile landing pages. Try to keep them as simple as possible and limit your form to just a few fields or preferably just an email address. Email is anyway sufficient to reach out to your users later for more information.

Make sure that the popup used for mobile should match your mobile landing page size and not be difficult for the user to close it.

7. Optimize your images and videos

Images and videos generally use a lot of data. All of your users are definitely not going to be on Wi-Fi, most of them must also be using their limited cellular data. So, optimizing your images and videos becomes essential to minimize the usage of data for the advantage of your users.

Make sure to compress the images by optimizing them to reduce the size of the image. If you are going to use the videos, then you can set them to auto-paly. This will allow the videos to be played automatically, so your users won’t need to click on them and won’t get distracted from your primary call to action.

Your landing page should not necessarily be bogged down with images and videos, but if you are opting to include them then be sure to optimize them.

8. Optimize the speed

The loading time of the page is important as it directly affects the bounce rate. As the loading time increases, the bounce rate increases as well. No visitor would like to wait for the page to load, so your landing page should not take more than 3 seconds to load.

As discussed above by our Website Designers, optimizing the images and videos will already improve the loading speed. With this, you can also upgrade to a faster hosting plan. The content delivery network is one of the fastest and easiest ways to keep your website speedy.

Conclusion

As we live in a digitally connected world, moving forward with a digital campaign is one of the best investments one can make to one’s business. You already might have built your toolbox. Including landing pages in this toolbox will definitely be a smart move as it will reap a lot of benefits for your business.